Instore Concessions

We took our VTech project from initial concept design to manufacturing, and final implementation within store; ensuring that we worked closely with our clients to create a final design that is not only visually pleasing but also presents their brand in the best light.

Conceptual ideas were produced for the in-store concession within Hamleys; designed to perfectly fit the atmosphere of this prestigious store. This project involved working with the VTech VM team to display several of their play and learn offerings, namely the Innotab tablet and Toot – Toot, Drivers & Animals.

Careful consideration was taken in the manufacturing process to ensure that the final product was tailored to the age range of the end user (3yrs-11yrs). It was paramount that the finished item had soft rounded surfaces but was durable enough to be able to withstand the heavy usage the concession was ultimately likely to receive.

Not only designed for displaying stock for purchase, this concession was all about the child’s ability to have a positive interaction with the stand and being able to play with the product, therefore live demonstration of the Innotab tablet was available, along with a larger than life facsimile on the gondola end playing promotional material.

The main Island unit was able to accommodate more advertising and promo material via screens on the individual themed display areas, along with play tracks and roads for the Toot – Toot Drivers / Animals elements. Other elements such as Graphic headers and shelf edge strips were also produced to provide a cohesive look within the concession.

Overall we were able to provide a strong and brand positive concession to display the products outlined to us as well as providing an opportunity for a high level of end user interaction with this concession. Please don’t hesitate to get in touch with us to find out how we could help you display your product in the very best light.

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Why Interac

Interac Design is a well established, full service design and manufacturing company, with valuable experience in retail, point of sale, exhibition and hospitality design. We have close relationships with a range of highly skilled manufacturers, which in conjunction with our sister companies, allows us to produce cost effective and highly competitive solutions..

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  • Personal Touch

    Every project we undertake is tailored to your own specific needs and brand requirements.

  • 20+ Years of Experience

    Our experienced staff ensure your project will meet your expectations.

  • Bespoke Designs

    We not only supply full units but also bespoke individual items, such as pop up bars and exhibition stands.

  • Broad Industry Experience

    We have experience in designing products for numerous fields across all sectors, from toys to paintbrushes.

  • 3D CAD

    Our clear 3D images and designs ensure you have a fully visualised representation of the project or merchandising units prior to purchase.

  • Excellent Reputation

    Across our years of trading we have gained an established reputation for high quality products and incredibly reliable services.