Instore Concessions

We took our VTech project from initial concept design to manufacturing, and final implementation within store; ensuring that we worked closely with our clients to create a final design that is not only visually pleasing but also presents their brand in the best light.

Conceptual ideas were produced for the in-store concession within Hamleys; designed to perfectly fit the atmosphere of this prestigious store. This project involved working with the VTech VM team to display several of their play and learn offerings, namely the Innotab tablet and Toot – Toot, Drivers & Animals.

Careful consideration was taken in the manufacturing process to ensure that the final product was tailored to the age range of the end user (3yrs-11yrs). It was paramount that the finished item had soft rounded surfaces but was durable enough to be able to withstand the heavy usage the concession was ultimately likely to receive.

Not only designed for displaying stock for purchase, this concession was all about the child’s ability to have a positive interaction with the stand and being able to play with the product, therefore live demonstration of the Innotab tablet was available, along with a larger than life facsimile on the gondola end playing promotional material.

The main Island unit was able to accommodate more advertising and promo material via screens on the individual themed display areas, along with play tracks and roads for the Toot – Toot Drivers / Animals elements. Other elements such as Graphic headers and shelf edge strips were also produced to provide a cohesive look within the concession.

Overall we were able to provide a strong and brand positive concession to display the products outlined to us as well as providing an opportunity for a high level of end user interaction with this concession. Please don’t hesitate to get in touch with us to find out how we could help you display your product in the very best light.